The Spring City Chronicle has a link to an editorial written last week by Waukesha Alderwoman Peggy Bull. She is demanding that the developers of the rumoured Super Target Development do all kinds of things that are not required of any other development in the City. What I think she really is telling them is to go to another City.
The developers of these projects should be held to the same standard as every other developer in Waukesha not to some pie in the sky ideas of people like Bull who don’t seem to grasp the fact that if you put up too many hurdles businesses will just go elsewhere. The City should work with them and try and get them to consider higher architectural standards and stormwater controls but should not kill these projects by demanding too much. To create extra hurdles and regulations that are above and beyond what Waukesha’s ordinances specify will not only drive development away from Waukesha but it also may be illegal. To get around this she is suggesting changing the regulations quickly before an application is filed, which I think is a foolish idea. Rushing to implement code changes without doing research and studies on how it will impact development just to add regulations is not a smart idea.
Opus is proposing to redevelop the abandoned Flemming property into a large retail project. So not only is Opus looking at developing in Waukesha, they are looking at redeveloping an old industrial building that likely will never be used for industrial again. The City should be looking at giving them some flexibility in the development regulations for redeveloping property instead of developing on a vacant “green” parcel, not throwing up more hurdles. The developers are likely to seek TIF financing and if the numbers work, the City should consider expanding the nearby TIF district to include this property. TIF was created for this very purpose; to take abandoned, run down, or functionally obsolete industrial land and redevelop it.
As far as her arguments about these developments hurting other businesses, that is no reason to not approve these plans (which I might add, have not been submitted yet). Competition should be determined by the marketplace, not elected officials. If Joe’s widget shop is put out of business because SuperTarget has cheaper widgets, so be it. Yeah, it sucks for Joe and you want local businesses to thrive, but who is Peggy Bull to determine whether or not we need another grocery store or a big-box retailer? How much market research has she done? I am sure Opus and the retailers they are working with have done extensive studies to determine whether Waukesha can support these stores. The answer appears to be “yes.” I for one would like an alternative to Sentry and Pick n’ Save who pretty much can charge what they want since there is very little competition in the grocery store market with the closing of Kohl’s and Jewel-Osco stores over the past 5 years or so.
As for her assinine question asking: “Will it all even out or will the new developments cost the taxpayers money?” shows me that Peggy Bull may be in over her head as an alderwoman. Most single family homes do not pay enough taxes to cover the services it receives from the City. Businesses pay a whole lot more in taxes than than they use. To keep taxes in checkyou need to continually add non-residential development. Take a look at what kind of revenue Waukesha’s shopping centers generate. The Pick n’ Save and strip mall on Silvernail netted the City nearly $168,000 in taxes last year. Based on my tax bill last year I would have to pay taxes for 48 years to cover what that center generates in a single year. Given the size and number of buildings being proposed on the Flemming site, the taxes generated will likely be some of the highest of any property in the City. If they apply for TIF financing, they will have to show the City that the tax increment will pay off the TIF in a timely manner. Additionally, if this development is successful it will likely result in additional development and redevelopment nearby, which also adds to the tax base.
In her editorial, Bull asks “Will the developer voluntarily use pervious pavement without our having an ordinance in place?” While pervious pavement sounds fine and dandy in climates such as ours they can be problematic, especially in the winter as the holes in the pavement can become jammed with salt and sand. Who is going to pay for the equipment, maintenance, and time that it takes to regularly vacuum the pavement to ensure that it remains unclogged? Why would they voluntarily do this without some kind of incentive from the City? If the City demands this, I would assume they will soon be looking elsewhere. She talks about a parking structure, which again will add tremendous costs to the project.
I do think that the City needs to work closely with the developers to make sure that the development is attractive, that traffic can enter and leave the site safely, and that there is adequate pedestrian access throughout the site. I think that the City could encourage them to embrace some of the things that Bull advocates (except the parking garage which would be a waste of money) but if the developers balk at the extra restrictions the City should back off. Redeveloping this area and injecting life into a stagnant Sunset Avenue business district is far too important to get caught up in the latest environmental technology fad of the week.